contact
viva meri
Brand Designer & Creative
Business Consultant
about
Art was the first language I learned. I grew up in Estonia. My grandfather, once an illustrator, gave me paper and coloured pencils every day of my childhood summers. He taught me to make flipbooks and origami folded from candy wrappers. Long before I understood branding, I already knew an image could carry its own meaning. At school, I learned Estonian from zero. For two years, I barely spoke. Art was the one class where I could express myself and connect with the people around me. It became my way of communicating. After my grandfather passed away in 2016, I decided to pursue design. I chose graphic design for its range and freedom, then studied Smart and Sustainable Design in Finland. In Spain, I expanded my design practice through courses and hands-on work, working entirely in Spanish despite having no previous knowledge of the language. It became a practical lesson in something I had always believed: design can communicate without words. I developed my skills in Adobe, typography and visual language. I brought that philosophy into my first professional role. I led the brand identity and visual direction of an aviation company, growing from designer into creative director and business developer. I built pitch decks, presentations, packaging, exhibitions and digital communications, while representing the company at industry and business events across Europe and the Middle East. When that chapter ended, I left full-time work to build something of my own. Today, I work with clients across Europe and the UK on branding, design and digital presence. I am also building Viva, a personal development and productivity tool I first sketched as a twelve-year-old, now finally coming to life.
branding
I build the identity underneath the image: •  Positioning•  Values•  Logo systems•  Typography•  Colour and Packaging Every element works as one language across the brand. Aesthetic Intelligence gives a brand a high-value commercial asset. Your brand becomes memorable and starts closing real deals. Discover your branding strategy
Brand Colour Psychology
Font Alignment
Logo Conceptualising
brand
strategy
1. Defining Brand Purpose and Positioning 2. Creating Brand Identity Systems 3. Designing Brand Portfolio Architecture 4. Launching and Scaling Brands
FoundationsStrategy documents Purpose, conviction Category, competitors Mood direction Positioning statement
IdentityLogo, colour, type Personality, voice Visual references Weight, rhythm, tone Identity system
ProductPackaging, retail, POS In-hand impression Use ritual, occasion Weight, scent, sound Product line, USP
WebsiteHero, structure, flow Pace, confidence Benchmark sites Scroll rhythm, motion Live site, SEO
CampaignHero image, slogan Attitude, stance Cultural moment Audio, motion, pace Media plan, budget
PrintCover, grid, system Gravitas, editorial Editorial reference Paper, finish, format Decks, booklets
ExpoStand, press wall Presence, hospitality Peer booths Light, sound, scale Event kit
PRArticles, features Authority, credibility Publication tier Tone, cadence Exec profile, social
Social policySponsorship, patronage Responsibility Cultural causes Scale of commitment Programs, partners
BrandBrand book, franchise Legacy, loyalty Category-defining peers Rituals, codes Stewardship, networking
design
  • Websites
  • Pitch decks and presentations
  • Packaging
  • Social media assets
  • Exhibition materials
  • Campaign visuals

Adobe Creative Cloud, Figma, Canva, Midjourney, KlingAI

Aviation Industry Clients, Luxury Brands, Hospitality, FinTech and Logistics Companies.

Discovery

  • Inquiry and initial interview
  • Research, with a questionnaire where needed
  • Competitor analysis and user journey
  • Defined objectives and requirements

Concept

  • Idea exploration
  • Moodboard, draft or early prototype
  • Client confirmation before final work begins

Refinement

  • Feedback and adjustments

Delivery

  • Finalising and delivering the work
  • Review and planning for the next stage

I value intentional planning, clear purpose and a balance of form and function that solves the problem.

My goal is to produce designs that reflect your authenticity, stay memorable and grow your revenue.

consulting
I advise founders and teams on brand positioning and business development, drawing on three years of building both in-house. I have supported deals across the Middle East, Asia, the US and Europe, and I bring that commercial instinct into every consulting engagement.
Brand Storytelling and Social Media
Managing the brand’s narrative across digital channels with consistent, relevant, and engaging content.
contact
viva meriBrand Designer & Creative Business Consultant
name
email
phone number (optional)
message
app
Viva is a personal development and productivity app. The name comes from the exclamation itself, a cheer for being alive. Every accomplishment earns a ¡Viva! - a small celebration of that win. Collect your Vivas over time and build a personal history of your own progress. Updates coming soon.
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viva meri

Brand Designer & Creative
Business Consultant

about

Art was the first language I learned.

I grew up in Estonia. My grandfather, once an illustrator, gave me paper and coloured pencils every day of my childhood summers. He taught me to make flipbooks and origami folded from candy wrappers. Long before I understood branding, I already knew an image could carry its own meaning.

At school, I learned Estonian from zero. For two years, I barely spoke. Art was the one class where I could express myself and connect with the people around me. It became my way of communicating.

After my grandfather passed away in 2016, I decided to pursue design. I chose graphic design for its range and freedom, then studied Smart and Sustainable Design in Finland. In Spain, I expanded my design practice through courses and hands-on work, working entirely in Spanish despite having no previous knowledge of the language. It became a practical lesson in something I had always believed: design can communicate without words. I developed my skills in Adobe, typography and visual language.

I brought that philosophy into my first professional role. I led the brand identity and visual direction of an aviation company, growing from designer into creative director and business developer. I built pitch decks, presentations, packaging, exhibitions and digital communications, while representing the company at industry and business events across Europe and the Middle East.

When that chapter ended, I left full-time work to build something of my own.

Today, I work with clients across Europe and the UK on branding, design and digital presence. I am also building Viva, a personal development and productivity tool I first sketched as a twelve-year-old, now finally coming to life.

branding

I build the identity underneath the image:

  • Positioning
  • Values
  • Logo systems
  • Typography
  • Colour and Packaging
Brand Colour Psychology
Font Alignment
Logo Conceptualising

brand strategy

  1. Building the foundation: who the brand is, what it stands for, and where it sits in the market.
  2. Developing the visual and verbal system for a new or refreshed brand.
  3. Aligning brands within a company’s portfolio and defining how they relate to each other.
  4. Creating and executing an integrated launch plan that combines insight, data, and creative direction.

design

  • Websites
  • Pitch decks and presentations
  • Packaging
  • Social media assets
  • Exhibition materials
  • Campaign visuals

Adobe Creative Cloud, Figma, Canva, Midjourney, KlingAI

Aviation Industry Clients, Luxury Brands, Hospitality, FinTech and Logistics Companies.

Discovery

  • Inquiry and initial interview
  • Research, with a questionnaire where needed
  • Competitor analysis and user journey
  • Defined objectives and requirements

Concept

  • Idea exploration
  • Moodboard, draft or early prototype
  • Client confirmation before final work begins

Refinement

  • Feedback and adjustments

Delivery

  • Finalising and delivering the work
  • Review and planning for the next stage

I value intentional planning, clear purpose and a balance of form and function that solves the problem.

My goal is to produce designs that reflect your authenticity, stay memorable and grow your revenue.

consulting

I advise founders and teams on brand positioning and business development, drawing on three years of building both in-house. I have supported deals across the Middle East, Asia, the US and Europe, and I bring that commercial instinct into every consulting engagement.

Brand Storytelling and Social Media

Managing the brand’s narrative across digital channels with consistent, relevant, and engaging content.

contact

viva meriBrand Designer & Creative Business Consultant

app

Viva is a personal development and productivity app.

The name comes from the exclamation itself, a cheer for being alive. Every accomplishment earns a ¡Viva! — a small celebration of that win. Collect your Vivas over time and build a personal history of your own progress.

Updates coming soon.